Wednesday, February 8, 2012

Assignment 2- That Ain't Right

As the old saying goes, every story has two sides. And the media usually has a twist on their side. The media can sway the image of a corporation deliberately by victimizing the offender. A prime example of this would be The New York Daily News covering the McDonald's controversy that occurred over the weekend in North Carolina.

This issue was with a hostile customer jumping the drive-thru line and demanding to order at the pick-up window. When the employees told her no and to go to the end of the line, she refused and police authorities were contacted. After holding up the line for 20 minutes, the police stunned the woman through the window to remove her.

This story received national coverage. However, pity was shed on the offender. Not the corporation which followed protocol. Could there be a relationship linking journalistic writing, media coverage, and public opinions? I certainly think there could be.

Another example of this would include the story covered by CBS News when a family ate sandwiches while grocery shopping, and didn't pay for them upon check out. The heading of that story was, "Pregnant Hawaii mom arrested for stealing $2 sandwiches, state briefly takes daughter away." The title alone is asking for bad publicity on that Hawaiian grocery store.